Taking place over one week in June 2012, Threshold, a pop-up architecture and built environment centre located in the basement car park of myhotel, Brighton, Richard Wolfströme designed the brand and signage system to raise awareness of the Love Architecture Festival 2012 and encourage visitors down the ramp. The design set a series of chevrons at incremental distances, weights and heights to create a flow both up and down along the ramp meander. The yellow set flowing downwards and the black fine lines directing up the ramp.
A series of banners complementing the signage were also designed and placed at the entrance and within the interior. All fabrication was made and installed by Push Studios and although designed to be temporary, whispers of permanancy have been heard. Threshold, part of the Love Architecture Festival 2012, was organised RIBA Sussex, along with architects a:b:i:r architects, Chalk Architecture, architectural photographer Jim Stephenson and arts consultant Cara Courage.