Introduction

How do you connect people to a place?

How do you give people a sense of ownership of their environment?

How do you reveal a place to be rich in meaning and potential?

How do you get a sense of where you are and where you are going?

Making better places to live, work and play is about discovering ways to express context, meaning and function. Places that are loved and enjoyed are places that thrive. For communities and visitors to enjoy these spaces, they need to feel a connection.

Places should inspire and promote a sense of community. The physical setting is only one starting point; placemaking is about understanding what kind of activities a place supports, about expressing the character of a place and about nurturing a lasting sense of attachment in those who use the location. Understanding a place’s potential goes hand in hand with finding the right way to communicate it.

Key to making a town legible, interpreting the heritage of a landmark or expressing the culture of a corporation  is finding the right language – verbal and visual. What’s the right form of communication for that particular place and its ambitions? An open, welcoming discourse helps people to feel part of a community. If we get that right, we can make a better place.

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