I’m going to be speaking at the 2012 SEGD (Society of Environmental Graphic Design) International Symposium in April at the Victoria & Albert Museum. There’s a great line-up and I’m honoured to have been asked.
The full details as follows:
2012 SEGD International Symposium
Design, Innovation, Collaboration
April 27, 2012
Victoria and Albert Museum
Sackler Centre
Cromwell Road
London SW7 2RL
For more info and to register: http://www.segd.org/learning/5246.html
Invite poster: http://www.segd.org/static/pdf/workshops/SEGDSymposium_Poster2012_web.pdf
Innovation and collaboration are radically transforming the process and the products of design for the built environment. As the world prepares to descend on London for the 2012 Summer Olympics, the spotlight has turned on British design and how it is shaping modern Britain.
The second SEGD International Symposium returns to the V&A to celebrate DESIGN • INNOVATION • COLLABORATION. The symposium is being held in conjunction with the V&A’s much-anticipated survey of post-war design in Britain, British Design 1948-2012: Innovation in the Modern Age.
The first 50 people who register for the symposium will also be admitted to a private tour of the V&A’s exhibition British Design 1948-2012: Innovation in the Modern Age with the curator, Ghislaine Wood. The exhibit celebrates the best of British post-war art and design from the 1948 “Austerity Games” to the Summer 2012 London Olympics. It includes the work of Kenneth Grange and other top British designers.
Speakers
David Adjaye, award-winning architect and principal of the Adjaye Group, London. Adjaye’s recent and ongoing work includes the Nobel Peace Center in Oslo, the Denver Museum of Contemporary Art, the Moscow School of Management, and the National Museum of African-American History and Culture in Washington, D.C.
Kenneth Grange, founding Pentagram partner and designer of such iconic objects as the Kodak Brownie camera, Parker pens, Kenwood mixers, and London’s redesigned black cabs. Grange’s work is featured in the V&A’s upcoming exhibition British Design 1948-2012: Innovation in the Modern Age.
Malcolm Garrett, RDI, partner and creative director in the London-based communications design group 53K. Perhaps best known for his design work for musicians such as the Buzzcocks, Duran Duran, Simple Minds, and Boy George, his acknowledged passion is design for interactive media.
Rob McIntosh, creative director at frog, whose recent work includes next-generation immersive communication models, driving projects related to the future of connected cities, the digital media sphere, and automotive industries
And more:
Mike Dempsey, Studio Dempsey
Paul Traynor, Light Bureau
Georgina von Etzdorf, GvE
Peter Dixon, Prophet
Patricia Austin, Central Saint Martin’s
Jason Singh, V&A resident musician and beatboxer
Alex McDowell, Minority Report production designer
Julia Lohmann, artist
Ricahd Wolfströme, typographer and wayfinding designer
Highlights
British Design
V&A Curator Ghislaine Wood will introduce British Design 1948-2012: Innovation in the Modern Age. Then, a unique and inspiring conversation between two great British designers: Malcolm Garrett and Kenneth Grange (whose iconic product design work is included in the exhibition). This session also includes short clip presentations by Mike Dempsey, Georgina von Etzdorf, and Alex McDowell.
Innovation: Out of the Box
What if signs could be media surfaces? How can social experiences enhance our perception of the built environment? How is technology driving innovation in Environmental Graphic Design? Rob McIntosh will share his vision of the future of communication and Patricia Austin will address new media design for urban and community environments.
New Sounds Good
An experience like no other. Jason Singh is a multi-disciplinary artist who creates and facilitates work through the mediums of sound, music, photography, poetry, and moving image.
Collaboration
Is design better and stronger created with one singular vision or should design be democratic–bringing diverse talents, expertise, and perspective together in a combined vision? This session will include perspectives from Paul Traynor, Peter Dixon, Julia Lohmann, and Richard Wolfstrome.
Architecture and the Art of Collaboration
A conversation with Moira Gemmill, the V&A’s Director of Design, and David Adjaye, Adjaye Group
Agenda
Thursday, April 26
6:30pm
Registration and Reception at Prophet, Drury Lane, London WC2
Friday, April 27
8:15am
Sackler Centre, V&A
Registration
8:30am
Private curated tour** of the V&A’s major exhibition, British Design 1948-2012: Innovation in the Modern Age
With the curator, Ghislaine Wood
9:00am
Breakfast
10:00am
Hochhauser Auditiorium, Sackler Centre
Welcome
Speakers: Jessica London, SEGD; and Symposium co-chairs Cybelle Jones, Gallagher & Associates and Sander Baumann, designworkplan
10:15am
PART 1: BRITISH DESIGN
British Design 1948-2012
With V&A Curator Ghislaine Wood
The Best of British
Introduction: Malcolm Garrett
A conversation with Malcolm Garrett and Kenneth Grange
Short Clips
Mike Dempsey, graphic designer, London
Georgina von Etzdorf, fashion designer, London
Alex McDowell, production designer, London
Q&A
11:45am
Break
12:00pm
PART 2: INNOVATION
Out of the Box
Introduction: Sander Baumann, designworkplan (Symposium Co-Chair)
What if signs could be media surfaces? How can social experiences enhance our perception of the built environment? How is technology driving innovation in Environmental Graphic Design?
With Rob McIntosh, frog, and Patricia Austin, Central Saint Martin’s
1:15pm
Lunch
2:30pm
New Sounds Good
Jason Singh, the V&A’s Sound Art Resident, is a multi-disciplinary artist who creates and facilitates work through the mediums of sound, music, photography, poetry and moving image. Born in London and now based in Manchester UK, Jason’s work is rooted in inspiring people to engage in exciting creative experiences, through performance and participation.
3:00pm
PART 3: COLLABORATION
Designing Collaboration
Introduction: Cybelle Jones, Gallagher & Associates (Symposium Co-Chair)
Is design better and stronger created with one singular vision or should design be democratic–bringing diverse talents, expertise, and perspectives together in a combined vision?
With Paul Traynor, Light Bureau, London; Peter Dixon, Prophet, New York/London; Julia Lohmann, artist, London; and Richard Wolfstrome, typographer and wayfinding designer, London
4:15pm
Break
4:35pm
Architecture and the Art of Collaboration
Introduction: Moira Gemmill, V&A, London
A conversation with David Adjaye, Adjaye Associates, London
Q&A
5:20pm
Wrap-up and Thanks
Cybelle Jones, Gallagher & Associates, and Moira Gemmill, V&A
5:30 to 6.30pm
Reception at the V&A
Fees
€222 (approx.)*
£185 (approx.)*
$290
Fee includes all Symposium activities: April 26 reception, April 27 proceedings, and April 27 breakfast, lunch, and reception.
For more info and to register: http://www.segd.org/learning/5246.html
Invite poster: http://www.segd.org/static/pdf/workshops/SEGDSymposium_Poster2012_web.pdf